The Gillette Children’s marketing and communications team has received numerous national awards for its 2023 campaigns, including recognition for the launch of its new corporate communications channel called the “Vibe Network” for employees. Gillette was also lauded for its Live Your Story campaign, which was the next phase of our brand refresh, and the update of a cerebral palsy road map to help patients navigate a new diagnosis of the condition.
The Aster Awards and Healthcare Marketing Awards judged entries in the children’s hospital grouping and recognized several organizations for excellence, including Gillette Children’s.
“We’re especially happy that the work in 2023 to launch the new Vibe Network received Gold in both national competitions,” said Chad Dillard, Gillette Children’s marketing and communications director. “Our team of creative professionals generates remarkable campaigns for many audiences. We are proud to extend the reach of our experts to help families and patients who have complex brain, bone and movement conditions.”
Gillette Children’s award recognitions include:
Aster Awards:
- Gold – Internal Promotion Campaign: Introducing the Vibe Communication Network
- Gold – Internal Publication: Vibe Magazine
- Gold – TV/Video Advertising: Live Your Story
- Gold – Patient Education: Cerebral Palsy Road Map
Healthcare Advertising Awards:
- Gold – Internal Promotion Campaign: Introducing the Vibe Communication Network
- Gold – Internal Publication: Vibe Magazine
- Gold – Special Video (under 2 minutes): Live Your Story
- Merit – TV Advertising: Live Your Story
About Aster Awards: With the most inclusive groups and categories in healthcare advertising, the Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
About Healthcare Advertising Awards: In its 41st year, this national competition is the largest, receiving more than 4,300 entries. A national panel of judges review all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.