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Gillette Children’s has reached a pivotal moment. Our success is reflected in the way we open our minds and hearts to the unrealized potential of our patients. We are capable of much more. Our new vision statement describes the world we are capable of creating. Our new mission statement describes how we will get there.
Our Vision
A world in which every child is able to create their own story.
Our Mission
In collaboration with patients, families and partners, we redefine what is possible for children with brain, bone and movement conditions through clinical leadership, research and global advocacy.
Our Brand Refreshed
Will the brand refresh impact any of Gillette Children’s research?
The brand refresh which includes our revised mission statement better represents our expanding role in medical research, medical and surgical advances, education and training, and advocacy work for those living with brain, bone and movement conditions that start in childhood.
Who was involved in the branding process?
Gillette engaged a diverse group of internal and external stakeholders throughout the process of developing the brand refresh. Initial interviews were conducted with groups of donors, patient families, community and board members, Gillette team members and providers. Based on their feedback, concepts were developed. Those initial concepts continued to be refined with the help of additional working groups of Gillette employees from across the organization. This process was facilitated in partnership with our creative agency, Revive.
